Case study | Fix My Watch | Digital Marketing
Fix My Watch is a UK based company providing professional watch repairs in a fraction of the time and cost of traditional jewellers.
Fix My Watch approached us to create an online social presence that emphasises the quality of care and expertise found in their workshops.
The Challenge
The challenges for us to tackle:
- Create trust in a customer base that might be reluctant to use online watch repair services
- Demonstrate that this service is more affordable than traditional brick and mortar stores without compromising on quality
- Solve any customer fears about sending expensive watches via courier
- Promote Fix My Watch as an accredited watch repairer for a number of high-end brands
The Approach
We wanted to focus on customer engagement and instil brand confidence for Fix My Watch. It was important to create an online image that demonstrated to the customer that their watch was in safe hands when being sent in for repairs. Fix My Watch employs highly skilled horologists which is crucial information that needed to be illustrated in both their paid and organic social.
- Promote brand confidence, with emphasis placed on that they are still operating as normal during numerous COVID lockdowns in the UK
- Advertise the highly skilled horologists to illustrate the care and expertise involved in watch repairs
- Enliven their brand with knowledgeable process videos, GIFs and static images that promote quality of care
- We created a database of user testimonials available directly on the website
Runs like Clockwork
We wanted to create a digital showcase that highlighted that Fix My Watch is a leading watch repair service that employs expert horologists and uses the world’s best machinery. This created an organic way to grow customer engagement stemming from social media.
- We created a library of incredible high-end images to utilise along with customer testimonials to create posts that engage and inform
- Used social media posts to grow engagement and create a trusted brand that engages with the targeted audience
- Demonstrate to the market the expertise behind Fix My Watch to inspire customer confidence using a diverse range of organic and paid social media content targeted to the right audiences
- Heighten customer awareness about the watch repair process through the use of Q&A and ‘did you know?’ style posts
48%
increase in post engagement (over a 12 month period)
7.5x
Return on ad spend
The Outcomes
The biggest success for Fix My Watch is how we have created an online showcase that embodies the tenets of their brand: customer trust and satisfaction. We have created an online presence that reflects the high-end care and attention to detail that is found in their workshops and used it to shape all marketing material.
This consistent and clear messaging has been key to growing Fix My Watch. Our services have led to an overall increase of 48% in post engagement on social media, and 31% increase in their overall website revenue.
Through sharp visuals and creative copy, we have created a marketing portfolio that beautifully connects expert horologists to the customer.
230%
Increase in social traffic
32%
Lower cost per conversion than Google Ads
31%
Increase to overall website revenue since ads went live (3 month period)
27%
Increase in post reach (over a 12 month period)
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