Case study | G & V Logistics | Website
Delivering a website to enhance the brand and its breadth of services
G &V Logistics is an Australian logistics, transportation, supply chain and storage company that covers Victoria and extends throughout Australia. The business needed to focus on offering a high-quality service via its cutting-edge facility and logistics services.
Whilst the company was enjoying success, they saw the need to enhance their brand by enlisting the services of our team in creating a website that reflected the true scale of the business.
The Challenge
This was a complete redesign and rebuild of the G&V Logistics website to better reflect the wider scope of their business, their fleet capacity and capture a larger slice of the potential customer base. There was a realisation that the business was suffering from limited brand awareness which gave our team the opportunity to make a real and lasting difference by maximising all available assets.
The Approach
A strategic look was needed to make a more engaging and effective calling card of the new website. The redesign needed to show that G&V Logistics was not a small ‘backyard’ enterprise and could illustrate all its strengths through the range of services it offers. A concise and engaging website layout was chosen to attract more attention and build trust in the quality that the business is dedicated to bringing to each client.
The Outcomes
- A complete rebuilt website with stronger and clearer branding
- Showcased the different services on offer
- Provided a website that delivers better engagement
- Demonstrated the scope and scale of the business
- Promotes the business for both potential clients and new employees
- Fosters the opportunity to build long term customer relationships
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