Case study | Actuaries Institute | Digital Marketing
Elevating Engagement With Actuaries Institute’s Email Campaigns
We partnered with The Actuaries Institute, a leading not-for-profit organisation, to revolutionise their email marketing strategy. Our mission: to create dynamic, visually captivating email templates that would enhance their brand awareness strategy and drive member engagement. Through a thoughtfully crafted email marketing campaign, we ensured their communications were not only informative but also impactful.
The Challenge
The Actuaries Institute had recently rebranded and needed new email templates that reflected their fresh visual identity. Their existing emails were too text-heavy and lacked visual appeal, leading to lower engagement.
They required versatile, customisable templates compatible across various email platforms, and a robust email marketing automation system to streamline their EDM marketing efforts. Our goal was to create a seamless, visually engaging digital campaign that would captivate their audience.
The Approach
To meet these challenges, we devised a strategic plan:
- Innovative Design: We embarked on five rounds of creative designs, crafting five unique templates including a versatile generic template with reusable components. This design flexibility allowed The Actuaries Institute to effortlessly create custom emails in-house.
- Expert Development: We developed four targeted EDMs on Campaign Monitor, each based on the approved designs. By building templates sequentially and leveraging reusable components, we accelerated the development process. Every template was optimised for various devices and email platforms, ensuring a consistent appearance.
- Comprehensive Testing: Our QA team rigorously tested each template across popular email services like Outlook and Gmail. This comprehensive process ensured that emails were displayed flawlessly across platforms, providing a seamless user experience.
- Streamlined Automation: Integrating email marketing automation features into Campaign Monitor, we enhanced the efficiency and effectiveness of the Institute’s digital marketing campaign, enabling them to manage their email marketing strategy with ease.
The Outcome
The collaboration yielded visually stunning, easily customisable email templates that perfectly aligned with The Actuaries Institute’s new brand identity. The generic templates with reusable components offered unparalleled flexibility, allowing their in-house team to craft new emails swiftly without starting from scratch.
The integration of email marketing automation in Campaign Monitor streamlined their operations, making their digital campaigns more efficient and impactful. The result was a substantial increase in member engagement and a more robust, effective communication strategy.
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