Boosting bookings for a home away from home

Searipple Village offers a variety of fully-managed accommodation options, perfectly suited for short-term stays in major mining and energy project hubs in Karratha. They provide a flexible, cost-effective, and safe living solution tailored to meet the needs of any workforce, focusing on comfort and lifestyle. The village creates a welcoming atmosphere and can handle both large and small bookings, whether for brief visits or extended stays.

The Challenge

The task was to enhance the visibility of the Searipple facilities, educate the public with engaging content, and attract workers to their digital platform. We set out to creating a smooth path to their site and increase bookings.

The company faced challenges in attracting potential customers, filling vacancies in their accommodation facilities and also, and creating brand awareness Australia-wide.

The Approach

Organic Social Content

We implemented a thorough social media strategy that involved in-depth market analysis, leveraging audience insights to refine our ads and increase click-through rates. By understanding our target audience deeply, we optimised our creative content to drive growth across multiple social media platforms.

Social Ads

We needed to enhance online conversions, expand the customer base, and optimise ad spend. We used high-quality video and eye-catching ads to engage the audience and drive results.

Search Engine Advertising

For search engine advertising, our goal was to draw high-quality, relevant traffic to SeaRipple’s site. We targeted specific keywords and fine-tuned ad copy and landing pages to align with user intent, improving conversion rates and maximising each click.

Google Ads

A Google Ads campaign was implemented to target remote workers seeking temporary housing in Karratha. Keywords focused on terms and compelling ad copy was developed to highlight the benefits of staying at Searipple Karratha. In addition, we used Google’s Performance Max (PMAX) for search engine marketing to boost Searipple’s brand visibility, attract targeted traffic, and enhance overall campaign performance.

Pmax

Performance Max (PMAX) simplifies digital advertising by using Google’s platforms—Search, Display, YouTube, and Discover—in one campaign. Its advanced machine learning automatically handles bidding, targeting, and ad placements, optimizing performance with minimal effort.

PMAX offers a clear view of campaign results with detailed metrics across all channels, improving understanding of effectiveness and ROI. It continually refines ad content to boost engagement and conversions. By reaching users throughout their entire buying journey, PMAX often achieves better cost-per-conversion and overall ROI compared to traditional search engine campaigns.

Searipple Google Ads campaigns saw a significant increase in website traffic and leads from potential customers while our display campaign boosted brand awareness.

Our social media campaign significantly boosted the company’s visibility By focusing exclusively on targeted paid ads and engaging content, Searipple effectively reached FIFO (Fly-In Fly-Out) workers and their families. The content showcased the comfort and convenience of Searipple’s facilities, resonating well with the target audience. This approach led to a marked increase in social media interactions and positive sentiment, reflecting in higher engagement rates and conversions. The campaign’s strategic use of ads increased brand awareness and drove a substantial rise in inquiries and bookings for Searipple’s accommodation services.

The Results

Our campaign’s focus on optimising ad performance through machine learning and automation resulted in a substantial rise in engagement and conversions with targeted and dynamic ads effectively showcased the benefits of Searipple’s facilities. Overall, these higher interaction rates created a notable increase in bookings while the PMAX campaign successfully amplified Searipple’s market presence and directly contributed to an increased demand for its services.

3.55%

CTR improvement

58.28%

increase in conversion rate

15.56%

decline in cost per conversion