Case study | Northern RV | Digital Marketing
Building awareness for the experts
Northern RV Services has over 20 years of experience in the caravan and motorhome industry, priding themselves on good workmanship and a high level of customer service.
Our goal was to boost the visibility of Northern RV, target recreational vehicle customers throughout the greater Melbourne area, and create a seamless website journey that drives more bookings for repairs and sales.
The Challenge
Northern RV Services wanted to reach a wider audience of potential customers who were interested in RV repairs, installations, RV parts and accessories in the nearby areas. Our mission was straightforward: attract new customers, boost sales, and ensure every advertising dollar had significant impact.
The Approach
Social Ads
We aimed to enhance online conversions, grow the customer base, and optimise ad spend. Our strategy leveraged high-quality videos and visually striking ads to capture the audience’s attention and drive results.
Google Ads
We created targeted ad campaigns that focused on keywords related to RV repairs, installations, and RV parts and accessories.
Search Engine Advertising
Our focus was on attracting high-quality, relevant traffic to Northern RV’s website. We targeted specific keywords and refined ad copy and landing pages to match user intent, thereby improving conversion rates and maximising the effectiveness of each click. We leveraged Google’s Performance Max (PMAX) to amplify Northern RV’s brand visibility, drive targeted traffic, and enhance overall campaign performance.
PMAX
A Performance Max (PMAX) campaign is particularly advantageous for a local business like Northern RV because it maximises visibility across Google’s extensive network, including Search, Display, YouTube, and Discover, all within a single campaign. This comprehensive reach ensured that Northern RV could connect with potential customers across multiple touch points, from those actively searching for RV-related services to individuals browsing their favourite websites and watching videos. By capturing attention on various platforms, PMAX increases audience reach and drives more traffic to the business.
The Outcomes
The social content we developed played a crucial role in boosting user engagement and conversions. By delivering high-quality, engaging material, we successfully captured the attention of our audience and encouraged meaningful interactions. The targeted ads significantly enhanced brand visibility and drove a substantial increase in website traffic. As a result, we saw impressive growth in user engagement metrics and overall conversions, underscoring the impact of our focused strategy on driving tangible business results.
Northern RV’s Google Ads campaigns were also successful, significantly increasing website traffic and leads from potential customers.
- We launched 4 campaigns: Local, Search Lead Generation, Brand Search, and Brand Display campaign.
- For the quarter of February to April, we have seen substantial growth compared to the previous quarter.
- We are persistently focused on enhancing the conversion rate while simultaneously lowering the cost per conversion.
29.43%
Increase in conversions
29.73%
Cost per conversion decrease
Are you ready to take your brand to the next level?
Contact Us