Developing and rolling out a new website to complement an exciting brand refresh

Formally known as Richmond Wheels and Castors, the Australian, family-owned and operated company felt the time was right to revitalise their business. Along with changing its name, Richmond Rolling Solutions’s ecommerce platform required functional updates to ensure they could continue providing top-quality services and product offerings.

As an industry leader, it was a priority to develop a streamlined discovery page that clearly conveyed Richmond Rolling Solution’s wide range of products. Moreover, with servicing being a huge drawcard for business, it was important to translate their complimentary quotes into an easily accessible, digital experience.

• An improved customer journey, from the landing page through to the shopping cart
• Conveyed the variety of their offerings and asserted their company’s market positioning as a one-stop shop for all rolling solutions 
• Improved check-out with distinct Click & Collect and “Get a Quote” options, facilitating purchases and efficient customer service
• Utilised MailChimp to optimise EDM strategies, harnessing customer data to drive conversions 
• Developed a user account and login function for customers to create quote requests and track their status
• Integrated a CRM system that allows staff to monitor sales, manage inventory, and improve overall customer care.