Click Frenzy: Australia’s Biggest Online Shopping Event

Click Frenzy is Australia’s leading online shopping event, inspired by Cyber Monday in the United States. Launched in 2012, it features multiple sales throughout the year, offering deep discounts from major retailers.
The next Click Frenzy event is happening from Monday, November 11th to Friday, November 15th, 2024.

Click Frenzy: A Silver Lining

Instead of criticizing Click Frenzy’s performance, let’s focus on the positive aspects it reveals about Australian consumers. The event’s popularity demonstrates a strong preference for online shopping, especially for deals. While this seems obvious, some retailers still don’t prioritise the online market, despite its significant reach and potential. Compared to a physical store, an e-commerce solution requires a lower upfront investment and offers a wider audience across devices.

Consumers today expect convenient online shopping options, readily available on desktops, tablets, and mobiles. This, combined with a robust SEO and social media strategy, creates a powerful sales channel. Click Frenzy highlights the growing demand for online shopping, hopefully encouraging hesitant retailers to embrace this thriving market. To reach their customers, retailers simply need to look online.