Case study | MyHome | Digital Marketing
Entice franchisees and customers alike
My Home Franchise is a powerful management platform designed to make running a franchise business easier and more efficient.
With My Home, you can enter a growing market, get expert training, and use a trusted brand to attract loyal customers. Their platform brings together various tools to help franchise owners manage their operations smoothly, ensuring all locations maintain consistency and compliance.
Our task was to supercharge the MyHome brand by creating captivating, educational content that hooks and informs the audience. We aimed to attract franchisees to their digital platform, delivering a seamless, compelling experience that drives engagement and conversion.
Franchisees bring local expertise and investment that directly fuels brand success. Attracting potential operators is therefore crucial to expanding MyHome’s market reach and driving their growth.
The digital platform for MyHome Franchise needed to clearly show potential franchise owners and operators its unique benefits in a competitive market. However, the main challenge was that our target market was very specific and limited to a small geographic area. This narrow focus had led to higher costs for acquiring each lead.
The Challenge
MyHome sought our expertise to boost brand awareness and generate online leads. Our goals were well-defined: improve online conversions, attract new customers, increase sales, and ensure every advertising dollar delivers maximum impact.
Social Ads and Content
The digital strategy focused on several objectives: enhancing online conversions, growing the customer base, driving franchisee interest, and optimizing return on ad spend.
Social media management is crucial for building and maintaining a strong online presence. Effective management helps businesses engage with their audience, respond to feedback, and stay relevant in a fast-paced digital landscape. By consistently creating and curating valuable content, analysing performance metrics, and adjusting strategies, we set out to enhance their brand reputation, drive customer loyalty, and ultimately achieve their marketing goals.
The Approach
In the realm of social media, we employed a multi directional strategy. Through in-depth market analysis, A/B testing in emerging areas, and leveraging audience insights, we refined our approach to enhance engagement.
For organic cotent, we aimed to build authentic connections and fostering long-term relationships with our audience. By engaging in consistent, valuable interactions, we can cultivate trust and brand loyalty without the pressure of paid promotions. This approach enhances the brand’s credibility, encourages genuine user engagement, and creates a loyal community that drives sustained growth and positive word-of-mouth.
My Home also decided to use Meta Ads to connect with their target audience. The strategy was straightforward: We focused on areas where we didn’t yet have any franchises. By doing this, we aimed to build brand awareness in those regions and generate new leads and reached potential franchise owners in new locations.
Building a new landing page specifically designed to attract franchisees allowed us to focus directly on potential franchisees, providing them tailored information about the advantages of our franchise, investment opportunities, and success stories. Streamlining the user experience, the landing page featured easy navigation, persuasive calls-to-action (CTAs), and targeted content that encouraged visitors to take the next step in their franchise inquiry. It highlighted our unique selling points and showcased testimonials from current franchisees, positioning us as the top choice for potential investors. The new design boosted conversion rates compared to our general website and drove more visitors to submit inquiries or request more information.
Additionally, the page enabled us to gather valuable data on visitor behaviour, which we used to refine our marketing strategies and track the effectiveness of our efforts. From a cost perspective, the new landing page proved to be an economical way to attract franchisees. It allowed for precise targeting and was optimised for search engines and digital campaigns, reducing the cost per lead.
The Outcomes
Our recent social media campaign achieved success, driving significant engagement and brand visibility. Through a strategic mix of targeted ads, compelling content, video and organic, we reached a broad audience and generated a substantial increase in followers and interactions.
129,654
Impressions
64
Weekly Leads
Paid Social and Organic
The campaign’s creative approach, featuring eye-catching visuals and interactive elements, resonated well with our target demographic, leading to a notable rise in website traffic and conversions. Metrics revealed a dramatic boost in engagement rates and positive sentiment, while user-generated content and testimonials further amplified our message. Overall, the campaign not only enhanced the brand presence but also delivered measurable business results, underscoring the effectiveness of our social media strategy.
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